When A&W does not use odd-even pricing in the first place, most customers became loyal customers. However, when nearly all of their competitors started to do this, A&W began to lose their loyal customers.
I think this strategy is not successful because it leads to more competitors and less customers after all. It is possible that not using odd-even pricing seems competitive at first, but when others start to do the same, there is no way to beat them.
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