Retailing Mix

I know one struggling place of 'Pizza Pizza' in Toronto. 
Even at lunchtime, it usually has few customers.

What is wrong with this place? 
It locates in a residential area and there are not many stores near it. 

The 'Physical location mix' should be adjusted. 
This place should move to central business district or community shopping center for more profitability.

This place is consistent with good retail pricing mix and products and services mix, so if the physical location mix is adjusted, it will not be struggling any more.

The Case of A&W Pricing

When A&W does not use odd-even pricing in the first place, most customers became loyal customers. However, when nearly all of their competitors started to do this, A&W began to lose their loyal customers.  

I think this strategy is not successful because it leads to more competitors and less customers after all. It is possible that not using odd-even pricing seems competitive at first, but when others start to do the same, there is no way to beat them.

The attractive advertisement

To be honest, I really enjoy watching TV commercials because this type of advertisement contains sight, sound and motion.

Especially, I love to watch Coca-Cola TV advertising. They make such good TV commercials which show images of Santa Claus or cute polar bears.

Even though I am not much of a soda drinker, when I feel thirsty, I sometimes crave Coca-Cola, not Pepsi. I think this is because I got effected by these commercials. Because of the advertising, I have a good impression of the Coca-Cola product.

In my opinion, television commercials are effective because they repeatedly reach to potential customers and in a short time they can show good aspects of the products. I am sure the more often people see some products, the more familiar they feel with the products.

In the case of Coca-cola TV advertising, the phrase "Taste the Feeling" makes people feel that even if people are just drinking some soda, they can feel something warm or cool.

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My favorite brand

I can definitely say that my favorite brand is "Tim Hortons french vanilla coffee". To be honest, I drink this coffee at least 4 times a week.

This consumer product is classified into the CONVENIENCE type!
It is not expensive ($1.99-2.75) and is widely distributed, and I buy it with minimal effort. As I mentioned earlier, I frequently purchase this product.

"Speaking of french vanilla coffee at Tim Hortons, I am so craving this coffee, so I'm off to Timmy now! Haha!"

To become an effective team member

      As a human being, we cannot live by ourselves. We'd better always make a good relationship with others not only on a daily basis but also at a work place. What should we do to be an effective team member?
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          In my case, I am usually trying to be a good listener. Even though I have a firm opinion, I am trying to listen to my teammates' opinions and it actually works to be a good team member.

Also, I am trying to take equal responsibilities on work of my team and complete my parts with effort.

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Marketing Research Experience

     To be honest, when I got required for market research from some companies, I used to ignore it because I kind of doubted that they were really going to use my response and the research was really useful for them.

     However, after creating my own market research, I decided to change my mind to be willing to answer to any kind of marketing survey I will get. 

     That's because now I strongly believe that companies need to do the market research so that they can make progress to develop, promote and sell their products and this is a very useful way to make success more likely.

Influences on Purchase

     Ahead of getting into my case, I'd like to mark that there are 4 influences on purchase. 
1) Psychological influence
2) Situational influence
3) Socio-Cutural influence
4) Marketing Mix influence 

     When I decide to purchase something, I usually try to find out that product or service suits my motivation, which means the PSYCHOLOGICAL influence occurs the most during the purchase decision process.
      As to motivation, I'm willing to pay not only for living supplies such as food and water but also for college programs. Even though the college tuition fee is high, I didn't think this payment was a waste of money when I decided to get into this college, which is my second college in my life because it meets my self-actualization needs. 
     In addition, I sometimes buy some bug-killing spray to remove the harmful insects for my safety needs and I'm willing to spend money hanging out with friends at the movie theater for the social needs.
    I'd like to say that I am much of a planned buyer, so I usually spend one or two days thinking of that I really have to pay for it before purchase. Mostly I do this based on my motivation, so I don't usually have any regret the decisions I make, which makes me keep making the same purchase when I get into the the step of post-purchase behavior.