I can definitely say that my favorite brand is "Tim Hortons french vanilla coffee". To be honest, I drink this coffee at least 4 times a week.
This consumer product is classified into the CONVENIENCE type!
It is not expensive ($1.99-2.75) and is widely distributed, and I buy it with minimal effort. As I mentioned earlier, I frequently purchase this product.
"Speaking of french vanilla coffee at Tim Hortons, I am so craving this coffee, so I'm off to Timmy now! Haha!"
Thursday, February 22, 2018
Wednesday, February 14, 2018
To become an effective team member
As a human being, we cannot live by ourselves. We'd better always make a good relationship with others not only on a daily basis but also at a work place. What should we do to be an effective team member?
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In my case, I am usually trying to be a good listener. Even though I have a firm opinion, I am trying to listen to my teammates' opinions and it actually works to be a good team member.
Also, I am trying to take equal responsibilities on work of my team and complete my parts with effort.
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Friday, February 9, 2018
Marketing Research Experience
To be honest, when I
got required for market research from some companies, I used to ignore it
because I kind of doubted that they were really going to use my response and
the research was really useful for them.
However, after creating my own market research, I decided to change my mind to be willing to answer to any kind of marketing survey I will get.
Thursday, February 1, 2018
Influences on Purchase
Ahead of getting into my case, I'd like to mark that there are 4 influences on purchase.
1) Psychological influence
2) Situational influence
3) Socio-Cutural influence
4) Marketing Mix influence
When I decide to purchase something, I usually try to find out that product or service suits my motivation, which means the PSYCHOLOGICAL influence occurs the most during the purchase decision process.
As to motivation, I'm willing to pay not only for living supplies such as food and water but also for college programs. Even though the college tuition fee is high, I didn't think this payment was a waste of money when I decided to get into this college, which is my second college in my life because it meets my self-actualization needs.
In addition, I sometimes buy some bug-killing spray to remove the harmful insects for my safety needs and I'm willing to spend money hanging out with friends at the movie theater for the social needs.
I'd like to say that I am much of a planned buyer, so I usually spend one or two days thinking of that I really have to pay for it before purchase. Mostly I do this based on my motivation, so I don't usually have any regret the decisions I make, which makes me keep making the same purchase when I get into the the step of post-purchase behavior.
1) Psychological influence
2) Situational influence
3) Socio-Cutural influence
4) Marketing Mix influence
When I decide to purchase something, I usually try to find out that product or service suits my motivation, which means the PSYCHOLOGICAL influence occurs the most during the purchase decision process.
As to motivation, I'm willing to pay not only for living supplies such as food and water but also for college programs. Even though the college tuition fee is high, I didn't think this payment was a waste of money when I decided to get into this college, which is my second college in my life because it meets my self-actualization needs.
In addition, I sometimes buy some bug-killing spray to remove the harmful insects for my safety needs and I'm willing to spend money hanging out with friends at the movie theater for the social needs.
I'd like to say that I am much of a planned buyer, so I usually spend one or two days thinking of that I really have to pay for it before purchase. Mostly I do this based on my motivation, so I don't usually have any regret the decisions I make, which makes me keep making the same purchase when I get into the the step of post-purchase behavior.
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Thank you, Marketing!
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Ahead of getting into my case, I'd like to mark that there are 4 influences on purchase. 1) Psychological influence 2) Situation...
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When A&W does not use odd-even pricing in the first place, most customers became loyal customers. However, when nearly all o f their ...
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First of all, I really enjoyed the marketing course this semester thanks to my professor Tina and her wonderful lectures.😃 Before I take...