Retailing Mix

I know one struggling place of 'Pizza Pizza' in Toronto. 
Even at lunchtime, it usually has few customers.

What is wrong with this place? 
It locates in a residential area and there are not many stores near it. 

The 'Physical location mix' should be adjusted. 
This place should move to central business district or community shopping center for more profitability.

This place is consistent with good retail pricing mix and products and services mix, so if the physical location mix is adjusted, it will not be struggling any more.

The Case of A&W Pricing

When A&W does not use odd-even pricing in the first place, most customers became loyal customers. However, when nearly all of their competitors started to do this, A&W began to lose their loyal customers.  

I think this strategy is not successful because it leads to more competitors and less customers after all. It is possible that not using odd-even pricing seems competitive at first, but when others start to do the same, there is no way to beat them.

The attractive advertisement

To be honest, I really enjoy watching TV commercials because this type of advertisement contains sight, sound and motion.

Especially, I love to watch Coca-Cola TV advertising. They make such good TV commercials which show images of Santa Claus or cute polar bears.

Even though I am not much of a soda drinker, when I feel thirsty, I sometimes crave Coca-Cola, not Pepsi. I think this is because I got effected by these commercials. Because of the advertising, I have a good impression of the Coca-Cola product.

In my opinion, television commercials are effective because they repeatedly reach to potential customers and in a short time they can show good aspects of the products. I am sure the more often people see some products, the more familiar they feel with the products.

In the case of Coca-cola TV advertising, the phrase "Taste the Feeling" makes people feel that even if people are just drinking some soda, they can feel something warm or cool.

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