When A&W does not use odd-even pricing in the first place, most customers became loyal customers. However, when nearly all of their competitors started to do this, A&W began to lose their loyal customers.
I think this strategy is not successful because it leads to more competitors and less customers after all. It is possible that not using odd-even pricing seems competitive at first, but when others start to do the same, there is no way to beat them.
Subscribe to:
Post Comments (Atom)
-
I can definitely say that my favorite brand is "Tim Hortons french vanilla coffee". To be honest, I drink this coffee at least 4 t... -
First of all, I really enjoyed the marketing course this semester thanks to my professor Tina and her wonderful lectures.😃 Before I take...
-
As a human being, we cannot live by ourselves. We'd better always make a good relationship with others not only on a daily basis ...
No comments:
Post a Comment